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A fachada georgiana do London EDITION não revela de imediato o design edgy que toma conta dos interiores. A estética foi desenvolvida por escritórios de arquitetura como o de Yabu Pushelberg a partir da visão cool de Ian Schrager — o entrepreneur por trás do referenciado Studio 54 de Manhattan —, dando destaque a obras como uma enorme esfera espelhada do alemão Ingo Maurer no lobby. Fiel ao espírito cult londrino, o hotel-boutique também promove discussões sobre cinema, relacionamentos e bem-estar.
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